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HEEDGROUP Case Studies

Client Success Stories

Learn about our client success stories and how we got them there.
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Marketing collateral for a fixed income data platform
FinTech | Data as a Service
FIXED INCOME FINTECH

HEEDGROUP refreshed the brand, helped rebuild marketing data, and is the creative, web, conference management and campaign...

Discover how marketing affects pipeline growth

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Thurrott Premium membership launch page
Media
THURROTT.COM

Research with loyal readers shaped a paid membership that launched on top of a free audience.

Learn how a rebrand drives subscribers

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Online store marketing for a global imaging brand
ecommerce | Consumer Product Goods
GLOBAL IMAGING BRAND

HEEDGROUP became the Marketing + Creative team for a global imaging brand and grew online sales ~14% a year across seven...

Read how the brand kept growing

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Role-based email nurture program for a global bank
Financial Services
GLOBAL BANK BUSINESS BANKING

Role-based email nurture matched each message to its reader, handed responses to people, and proved the case for a global...

See how the pilot went global

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Samples of three media newsletters
Media
NEWSLETTER GROWTH

One team created new newsletters, ran a single calendar, and grew the opted-in lists behind each, reaching ~400,000...

Discover how email reached 400,000

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Digital enrollment campaign for a charter school network
Education
CHARTER SCHOOL ENROLLMENT

HEEDGROUP ran digital enrollment marketing for a growing NYC charter school network, lowering cost per lead up to 36% and...

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The team and events behind a media company's brand portfolio
Media
BWW MEDIA GROUP

HEEDGROUP set the brand architecture and served as the marketing and creative team behind a portfolio of nine media brands...

Explore the value of a long-term partnership

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Rebranded identity for an ERP reseller
professional Services | Technology
TECHNOLOGY CONSULTING FIRM

HEEDGROUP rebranded a 40-year-old ERP reseller around its implementation record and relaunched paid search, lifting...

Learn how a rebrand drives results

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Lumesis brand logo
FinTech
LUMESIS

HEEDGROUP became the Lumesis marketing team, developed its brand, rebranded the DIVER products, and rebuilt its website,...

See how we built a brand buyers could find

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Petri.com Research Lab survey report
Media | Technology
PETRI.COM

Annual and topic surveys of Petri.com's IT audience, turned into sponsor-backed reports that show technology brands who...

Explore how the research lab worked

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Digital pilot campaign for a New York City business improvement district
Non-Profit
NEIGHBORHOOD DISTRICT

A digital pilot for a New York City business improvement district reached 2.1 million people and lifted website traffic 155%.

See how digital brought people back

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Container ship at sea
professional Services
GLOBAL SHIP BROKERAGE

A complete rebrand, then more than three years of content, organic LinkedIn and event creative that grew the following more...

See how a rebrand built a global brand

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Sponsors HEEDGROUP managed across media company programs
Media | Technology
BWW MEDIA GROUP SPONSORED PROGRAMS

A campaign found developers where they already read and walked them through a three-step challenge, and ~3,500 finished...

Discover how sponsors found their audience

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Talent marketing campaign for a charter school network
Education
CHARTER SCHOOL TALENT PIPELINE

HEEDGROUP rebuilt a charter school network's talent marketing, lifting job applications 145% while cost per application fell...

See how the talent pipeline scaled

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Brand launch for five combined environmental engineering firms
professional Services
ENVIRONMENTAL ENGINEERING

HEEDGROUP researched, named and launched one brand for five acquired environmental engineering firms in a single quarter.

Read how five companies became one

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Tech panel at an in-person IT conference
Media | Technology
BWW MEDIA GROUP CONFERENCES

Virtual conferences, webinars, podcasts and a European flagship, each built as both content and an ad product.

See how events built a community

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eacher recruitment campaign for a charter school network
Education
CHARTER SCHOOL TEACHER RECRUITMENT

A six-week targeted paid social campaign lifted resident teacher job applications 125% month over month.

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The team and events behind a media company run in one HubSpot portal
Media | Technology
BWW MEDIA GROUP ON HUBSPOT

One HubSpot portal ran every brand, audience and sponsored program, installed and managed by HEEDGROUP.

Explore how a MAP helped run a media business

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Zeta Charter Schools launch campaign
Education
CHARTER SCHOOL LAUNCH

With three months before the lottery, HEEDGROUP launched a hyper-targeted campaign that filled staff positions and student...

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